New York - November 21, 2024 - Pelorus announces the arrival of Pelorus Junior, a service that gives young travelers their own dedicated guides and personalized itineraries on family travel and yachting adventures. Pelorus, a B Corp company specializing in private experiential travel, created the program in response to a 45% increase in family bookings this year over last. 

“Many clients are putting their children at the heart of the trip planning process,” says Jimmy Carroll, co-founder of Pelorus. “Our travel designers and Junior guides are working with the children to build experiences around their imagination, their passions and what they’re learning at school.” 

Recently Pelorus organized a family adventure to New Zealand. The 13-year-old daughter was very much involved with the planning of the trip and Pelorus aligned many of the experiences with what she was learning at school, as well as adding touches of female empowerment like arranging for a New Zealand female Olympian to be a co-guide. They also arranged a treasure hunt and interactive challenges that allowed her to take navigation into her own hands.

“As more millennial parents are now traveling with their kids, their needs have changed,” says Carroll. “We realized we need to plan itineraries for different age groups and different energy levels in order for each member of the family to truly enjoy their vacation.”

Pelorus Junior allows adults and children to indulge in activities and exclusive experiences suited to their age and skill level. For a Scotland outdoor adventure trip, the parents might want a private whisky tasting at a renowned whisky distillery, while the kids could be involved in an immersive treasure hunt or learning how to forage in the woods with the Pelorus Junior host.

“We present the Junior itineraries to the kids so they can have input in the family vacation, which makes the trip more meaningful and helps to create a seamless experience for the entire family,” says Carroll. “Gen Alpha design is crucial when planning family and multi-generational trips. If the kids are happy, everyone’s happy.”

About Pelorus

Pelorus (www.pelorusx.co) is a B Corp certified group of businesses offering tailor-made travel, yachting and aviation experiences that seek to transform our perspective of the world and our impact on the planet. Founders Jimmy Carroll and Geordie Mackay-Lewis are ex-British army captains who bring their experience leading British reconnaissance units on long-range desert patrols and helicopter operations to their truly customized trips. The knowledge and skills they forged during these years are the foundations upon which Pelorus is built. Pelorusendeavors to meet clients’ wildest aspirations using their global network of contacts and an extensive level of research. In a time when genuine escape is hard to find, Pelorus is taking a new and exciting approach.